Media Summary: A/B testing is widely recognized as the most reliable method for establishing This video is the second part of our mini course on application of Attribution is no longer enough. The future of performance marketing measurement lies in
Real World Data Science Problem Synthetic Controls Using Causal Impact Beware - Detailed Analysis & Overview
A/B testing is widely recognized as the most reliable method for establishing This video is the second part of our mini course on application of Attribution is no longer enough. The future of performance marketing measurement lies in Dr. Mark van der Laan, Professor of Biostatistics and Statistics at UC Berkeley, kicks of the webinar series One-size-fits-all doesn't work in experimentation. These leaders have shaped how the biggest tech companies run experiments.